If there’s one fashion store you visit this Winter...

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…it really should be Forever New. I find myself standing and looking in their shop window whenever I walk past, because they always have the most beautiful colours, not to mention gorgeous clothing for girls of all ages. (And I always end up walking in to see what’s new!)

Having done some research online, I discovered that the first Forever New opened in Australia, and that the brand now has over 100 stores across seven countries including Australia, China, India, Singapore, South Africa, Turkey and New Zealand. The name “Forever New” was carefully chosen to portray the fact that their stock is constantly changing, with new “stories” being introduced every few weeks.

As mentioned, I love the colours – no dark dreary Winter clothing here. Everything is fresh and on trend, while mixing a variety of textures and accessories to complete the look. The shop assistants are also a mine of information, advising on what top would go best with those jeans or under that jacket, so I would suggest accepting their help!

I have since visited both the Rosebank and Sandton branches – visit their website (link below) to find a store near you.



by Shelli

Your comments...

6 June 2011 at 09:35 am
Cathy Hopf Both my daughter and I are huge fans of Forever New and when we need retail therapy, we pay them a visit. I have just purchased a blouse and a bag for me and a lovely floral jersey for my daughter. Everyone loves our choice.

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