Something We Need To Talk About

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Darlings, we're taking a bold leap forward on this blog to talk about something very dear to my heart - fairtrade products. It our responsibility to build a better tomorrow today. This is how we can do that. 

Each year, we’re buying more Fairtrade products like sugar, coffee and wine. Thanks to people like you, more hard-working farmers and workers around the world can build better lives and brighter futures. That’s why we want to celebrate Fairtrade with you! From 12-14 May 2017, join Fairtrade farmers, workers and supporters for the World Fairtrade Challenge. Treat your colleagues, friends or customers to Fairtrade products like sugar, coffee and wine. Go to fairtradechallenge.org/za to register or share your Fairtrade Celebration, no matter how big or small. It could simply be the moment you eat a Fairtrade product, a coffee break with work colleagues or a dinner with family. It’s all a cause for celebration because it means Fairtrade farmers and workers getting a fairer deal.

Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. Fairtrade makes sure companies pay a fairer price for crops farmers to grow, plus an extra sum of money – the Fairtrade Premium – for farmers and workers to invest in their businesses or communities. Fairtrade is a partnership between you and the farmer or worker behind the things you enjoy every day. Choosing Fairtrade is your chance to help tackle poverty through your shopping habits. Through Fairtrade, farmers and workers can take control of their lives. When people are paid a fairer price, they are better able to cope when times are hard. Whether it’s the extra cash in their pockets or being able to improve their farms to grow more food to eat, Fairtrade means many farmers and workers are able to do what we take for granted – put enough food on the table for the people they care about, all year round.

Through Fairtrade, farmers can improve their livelihoods, access better healthcare, learn better farming practices and protect the environment. Products with the FAIRTRADE label mean producers and businesses have met Fairtrade Standards. These directly benefit farmers and workers but also address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.

In 2017, we’re challenging everyone in the Fairtrade movement – whether you’re a farmer, worker or supporter – to join us in the world’s biggest Fairtrade Celebration! Why? Because Fairtrade has come a long way over the last three decades. Just think, we launched the first Fairtrade product – coffee – in the Netherlands in 1988. Almost 30 years later, more than 35,000 Fairtrade products are sold worldwide. We think that’s something we should all be proud of.


by Shenise

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